NIELSEN SHUTS DOWN JAY Z


When hip hop mogul Jay Z, 43, aired his three-minute long television commercial during the NBA Finals Sunday announcing that his latest album “Magna Carter Holy Grail” will be released for free on July 4th exclusively to the first 1 million users of Samsung Galaxy S III, Galaxy S IV, and Galaxy Note II who download a special app, all hell broke loose.

 

Everyone and their uncle was on Twitter commenting from his innovative marketing scheme, sonning Kayne’s biggest week, how whack it will be listening to an arrogant Jay rap about how much he’s worth and all the meetings he attends, to anointing the unheard/unreleased album a classic. 

 

Then on Monday the Jigga man himself, who hardly tweets ever, tweeted “If 1 Million records gets SOLD and billboard doesn’t report it, did it happen? Ha. #newrules #magnacartaholygrail Platinum!!! VII IV XIII”

 

Answering back, David Bakula, an analyst for Nielsen Entertainment told Reuters: ”No, from what Billboard considers chart-eligible, we don’t count free-to-consumers (albums).” The freebies won’t count towards sales gained from the general release on July 7th by Universal Music Group’s Roc-A-Fella Records due to Billboard’s policy.

 

Regardless of whether they count for Nielsen, the fact that Samsung bought a Million records at $5.00 a pop is still Jay-Z selling a Million records to somebody. “Watch The Throne” his collaboration with Kanye West in 2011 or “The Blueprint 3″ his last solo effort in 2009 took 4 weeks to reach platinum status. So say what you want Hovi Hov is already on top on the sales front. #NewRules #WeCare

 

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